Last year I had my students compete in Scott Cowley’s BuzzFeed Marketing Challenge. The students learned a lot about the process of creating a product for a market segment, doing outreach to social media influencers, and creating a marketing plan.
Some students had their Buzzfeed articles go semi-viral with the top team getting over 200,000 views! That’s quite the accomplishment. I participated along with the students and came up with my own article and mine went viral as well, ultimately garnering 156,000 views. Not too shabby.
If you’re interested, here’s a link to my Buzzfeed article for a little bit of silliness:
Tell Us Your Drinking Preferences And We’ll Reveal Which TV Character You Are