Modern university students expect and deserve more than passive listening and strict adherence to a textbook. Thus, I seek interactive learning opportunities including class discussions, group presentations, and whatever else facilitates active and effective learning. Whenever possible, we explore a range of perspectives on marketing concepts. Everyone’s opinion is valued as we examine and connect current events to marketing strategies. Students share their ideas, insights and creativity as often as I share mine.
Below are the course descriptions for my two most popular classes:
MARK4050 – Digital Marketing
As consumers, we have seen nearly everything we interact with transformed by the digital revolution. We stream our TV shows and movies, read our eBooks, listen to our MP3s, and use apps for finding everything from dinner to our soulmates. And that’s really only the beginning. New technologies promise a very interesting future inhabited by self-driving cars, personal robots and access to more data and knowledge than at any other point in human history.
If there is anything at all clear in this digital-centric era, it’s that digital savvy businesses are better poised to succeed. A recent study found that businesses that truly understand how to drive value with digital transformation are “26% more profitable than their competitors. They generate 9% more revenue through their employees and physical assets. And they create more value, generating 12% higher market valuation ratios.” Marketing is about creating value. And to create value in this digitally driven era, marketers need to have a firm grasp of the tools, channels, and resources available to them. This course is designed to expose you to these tools, channels, and resources and help you understand how they relate to the marketer’s role and an organization’s marketing efforts.
MARK4095 – Retailing Management
If you’ve held a summer job working behind a cash register or helping customers in some capacity, you might have an idea of what retailing is about. But this class will open your eyes to a far broader and more interesting picture of retailing and how pervasive it is in our economy. We will explore the various strategies required for managing a retail operation, from where the business is geographically located to the decision of what products to offer. You will hear from many industry experts on a variety of topics that include both physical and online retailing. This class will significantly expand your perspective on retailing and will provide a clearer picture of retail career opportunities available.