I did an interview with WISN ABC News for an article on the hot toys this holiday season and their impact on Black Friday shopping.
Interview with Journal Sentinel – Millennials and Early On-set Nostalgia
I did an interview with Rick Barrett from the Milwaukee Journal Sentinel for an article on the trend of promotional marketing products starting to cater to more eclectic tastes.
Interview with Journal Sentinel – AT&T’s Unlimited Data plan comes with a catch
I was interviewed by Rick Barrett from the Milwaukee Journal Sentinel for an article on AT&T’s newest Unlimited Data plan that isn’t as unlimited as it’s advertised.
Exploring the Consequences of Shopper-Facing Technologies: Their Effect On Shopper Experiences and Shopping Outcomes
Abstract
Just as technology has influenced nearly every facet of the modern consumer’s life, it is also significantly changing how those consumers shop and how it influences their purchase decisions. Understanding how technology impacts these shoppers within the retail environmentis crucial for retail managers who are expected to deploy and manage these sources ofcontinuous change.
The purpose of this dissertation is to explore the phenomenon of shoppers experiencingtechnology in the retail environment. Specifically, our primary goal is to understand how shopper-facing technologies impact shoppers’ experiences and behaviors and subsequently affect outcome variables that matter to retailers. To that end, this dissertationincludes two studies, anethnography and survey, each with specific objectives designed to illuminate an increasinglycommon, yet under-researched phenomenon.
The first study is an ethnography of shoppers in an office supply retailer context. In thisstudy we explored emergent themes of shopper-facing technology use and how they affectedshopper behaviors, perceptions, and strategies. A service channel decision tree was developed to explain the series of technology use decisions that shoppers made as they negotiated the shopping task and a framework of retail technology experience was created to explain the phenomenon, its consequences, the shopper dispositional traits that impact those consequences, and the strategies that shoppers employ as a result.
The second study is a survey of shoppers designed to test a model of technology-induced shopper ambivalence. Measures were developed and tested from technology paradox theory toexpose how technology engagement and technology readiness are associated with technology-viiinduced shopper ambivalence and how this ambivalence drives surprising changes to hedonicand utilitarian shopping values.
Contributions to theory, managerial implications, and future research opportunities arediscussed within each study and a convergence of findings provides insights across both studie
Spaid, B. I. (2014). Exploring the Consequences of Shopper-Facing Technologies: Their Effect On Shopper Experiences and Shopping Outcomes (Doctoral Dissertation).